Blue Doors at Tenkiller
Branding
2023

I was approached to develop branding for an Oklahoma roadside motel that was going through a significant refurbishment and remodeling following a change in ownership. They wanted something clean and classic with nods to Route 66 and ’50s and ’60s Americana, but also a refined color palette reflective of their remodeled accommodations.

The location — in addition to being convenient to the normal fishing and lake life offerings – is known to frequently host live music and wanted that to be incorporated into its identity and adaptable to concert posters, as well. The dynamic but still woven identity ultimately became reflective of the different draws that visitors have to the area, one that feels like an escape to nature but with the comfort of a caring community and homey abodes.